Creative Brand Strategist for Visual Systems.
Brand Mel Maquiling Systems

Premium brand identities, cafe visual worlds, and campaign assets built for clients who need to look established before the first conversation starts.

50+Thumbnails
created
10+AI workflows
systemized
3Cafe brand
systems
Mel Maquiling
What I Build

Not just graphics.
Visual logic.

I build the visual foundation behind a brand — mood, rules, hierarchy, and repeatable assets that make a business look established from day one.

3Cafe identities from scratch
2Creator packaging systems
1Full business campaign
Cafe Brand Systems

Three cafes.
Three completely different worlds.

Each identity was built from scratch — distinct tone, palette, typography, and brand logic. Scroll through to feel the difference.

01 — Cafe Avisha

Authentic.
Golden.
Home.

Cafe Avisha Logo
Tone

Authentic, golden, earthy, and a little antique-house. The identity leans into bronze warmth, heritage textures, and hospitality cues that feel like stepping into a familiar old home with polished service.

Golden Earth PaletteAntique Cafe Mood Uniform SystemLaunch Assets
Cafe Avisha Brand Board
Cafe Avisha Uniforms
02 — Café Del Carmen

Luxury.
Modern.
High-End.

Café Del Carmen Logo
Tone

Luxury, modern, and high-end. The monogram-led system uses gold restraint, espresso depth, and cleaner spacing to make the cafe feel refined without becoming cold.

Monogram MarkLuxury Cafe Tone Packaging DirectionModern Polish
Café Del Carmen Brand Board
Café Del Carmen Mockups
Carmen's Garden Cafe Brand Board
03 — Carmen's Garden Cafe

Garden.
Peace.
Fresh.

Carmen's Garden Cafe Logo
Tone

Green, peaceful, fresh, and garden-led. This identity shows a softer side of the portfolio — natural cues, lighter pacing, and a brand world that feels calm, welcoming, and breathable.

Garden Identity Fresh Palette Peaceful Cafe Tone Visual Rules
Thumbnail Work

Content that stops
the scroll.

Space Theories, Manhwa recaps, illustrated wildlife, and food niche — each thumbnail engineered to maximize click-through rate.

Space Theories Manhwa Illustrated Food Niche
This Is Scary
Space Theories This Is Scary
This Is Scary — Black Hole
Space Theories This Is Scary — Black Hole
He's Unstoppable! Ep 1-12
Manhwa Recap He's Unstoppable! Ep 1-12
It's Scary — Sci-Fi Weapon
Space Theories It's Scary — Sci-Fi Weapon
FL: Recap — Betrayal Arc
Manhwa Recap FL: Recap — Betrayal Arc
This Is Weird — Europa
Space Theories This Is Weird — Europa
Betrayed — Dark Fantasy
Manhwa Recap Betrayed — Dark Fantasy
Consciousness: Unknown Frontier
Space Theories Consciousness: Unknown Frontier
Female Protagonist — Discovery
Manhwa Recap Female Protagonist — Discovery
This Is Scary
Space Theories This Is Scary
This Is Scary — Black Hole
Space Theories This Is Scary — Black Hole
He's Unstoppable! Ep 1-12
Manhwa Recap He's Unstoppable! Ep 1-12
It's Scary — Sci-Fi Weapon
Space Theories It's Scary — Sci-Fi Weapon
FL: Recap — Betrayal Arc
Manhwa Recap FL: Recap — Betrayal Arc
This Is Weird — Europa
Space Theories This Is Weird — Europa
Betrayed — Dark Fantasy
Manhwa Recap Betrayed — Dark Fantasy
Consciousness: Unknown Frontier
Space Theories Consciousness: Unknown Frontier
Female Protagonist — Discovery
Manhwa Recap Female Protagonist — Discovery
Falcon — Wings Crack
Illustrated Falcon — Wings Crack
Most Evil MasterChef Villains
Food Niche Most Evil MasterChef Villains
Dungeon Recap: Can He Survive?
Manhwa Recap Dungeon Recap: Can He Survive?
Pelican Spider — Eats Only Spiders
Illustrated Pelican Spider — Eats Only Spiders
Chefs Lost Their Minds
Food Niche Chefs Lost Their Minds
This Is Scary — Alien Invasion
Space Theories This Is Scary — Alien Invasion
Roadrunner Catches Rattlesnake
Illustrated Roadrunner Catches Rattlesnake
Ramsay Regretted Saving Them
Food Niche Ramsay Regretted Saving Them
Zorse — Neither Species Wants It
Illustrated Zorse — Neither Species Wants It
Falcon — Wings Crack
Illustrated Falcon — Wings Crack
Most Evil MasterChef Villains
Food Niche Most Evil MasterChef Villains
Dungeon Recap: Can He Survive?
Manhwa Recap Dungeon Recap: Can He Survive?
Pelican Spider — Eats Only Spiders
Illustrated Pelican Spider — Eats Only Spiders
Chefs Lost Their Minds
Food Niche Chefs Lost Their Minds
This Is Scary — Alien Invasion
Space Theories This Is Scary — Alien Invasion
Roadrunner Catches Rattlesnake
Illustrated Roadrunner Catches Rattlesnake
Ramsay Regretted Saving Them
Food Niche Ramsay Regretted Saving Them
Zorse — Neither Species Wants It
Illustrated Zorse — Neither Species Wants It
Case Study — Full Scope Marketing

Glamorgan Heating,
Cooling & Plumbing

Marketing Manager &
Executive Assistant

Full-scope brand execution for a U.S.-based HVAC company expanding into Rockland, NY. Every poster, logo variant, AI agent, and automation built from scratch.

Social PostersMascot Design AI Agent “Morgan”5 Brand Tracks Seasonal LogosLead Prospecting Pricebook AutomationCRM Workflows
10+Social Posts
5Brand Tracks
4Logo Variants
1AI Agent Built

Roles spanned creative direction, SDR team management, CRM setup, AI phone agent persona design, and performance-driven content — all as a remote executive working from the Philippines.

Marketing Assets

Social posts, campaigns
& seasonal content.

Rockland — We've Got You Covered
Seasonal Campaign
Rockland — We've Got You Covered
Blessed Easter Sunday
Holiday Post
Blessed Easter Sunday
Honoring Those Who Served
Memorial Day
Honoring Those Who Served
Now Serving Rockland Homes
Expansion Announcement
Now Serving Rockland Homes
We're Now in Rockland
Market Launch
We're Now in Rockland
Earn $500 — Referral Reward
Referral Program
Earn $500 — Referral Reward
$1,000 First No AC Call Contest
Contest & Engagement
$1,000 First No AC Call Contest

Brand Identity

Seasonal logo variants
— one mascot, four worlds.

Each logo adapts the Glamorgan mascot to a season while keeping
the core brand mark instantly recognizable across every touchpoint.

Original Logo
Original
Core brand mark
Spring Logo
Spring
Cherry blossom edition
Summer Logo
Summer
Tropical beach edition
Winter Logo
Winter
Ice & snow edition
Mel Maquiling
About

Creative Brand
Strategist.

I build visual systems for cafes, creators, and businesses who need to look polished before the first client meeting. Based in Davao, Philippines — working globally.

Contact

Let’s build
something great.

Available for brand identity projects, cafe systems, and visual campaigns. Reply within 24 hours.

melmaquilingva@gmail.com Email +63 991 651 2418 Phone Davao Del Norte, Philippines Location